SMstudy® Certified Marketing Research Specialist

SMstudy® Certified Marketing Research Specialists facilitate well-planned marketing research methods to measure factors that can drive better corporate decision making and in turn more decisive marketing actions. SMstudy® Certified Marketing Strategy Specialists demonstrate how marketing research findings assist the marketing team conceptualize and finalize product features as well as other components of a company’s Marketing Strategy. Specialists also test multiple marketing hypothesis in order to better understand consumer behavior, define metrics for marketing efforts, and track and improve marketing activities.

Successful candidates will be awarded the SMstudy® Certified Marketing Research Specialist certification by SMstudy® after passing the exam.

Who can participate?
This certification is appropriate for Sales and Marketing Professionals interested in becoming a Marketing Research Specialist.

How is exam format?

Multiple choice
140 questions
No negative marks for incorrect answers
180-minute duration
Proctored online exam

Prerequisites
Candidates should have a minimum of three years work experience. It is preferable to complete the SMstudy® Certified Marketing Research Professional certification and study all processes in the SMstudy® Guide – Marketing Research book before applying for the SMstudy® Certified Marketing Research Specialist certification. It is also mandatory to earn 20 educational hours by attending Marketing Research Specialist instructor led training provided by ECT AKADEMIA.

How to apply?

Fill out the Application Form and register for a training
Complete online trainings and apply for the exam
Schedule and take the 3 hour proctored exam
Upon successful completion of the exam get an online certificate and your name will be added to the SCRUMstudy™Certification Registry.

If you are unable to pass the exam, you can schedule again by paying 45 EUR